hello@withpaulina.co
Paulina is a marketing & business consultant with 15+ years of experience.Based in Toronto. Working worldwide.
15+ years
$2M+ revenue
11× online sales
$10k/month in 3 months
140% lift in sales
7× total orders
79% lift in AOV
67% lift in traffic
15+ years $2M+ revenue 11× online sales $10k/month in 3 months 140% lift in sales 7× total orders 79% lift in AOV 67% lift in traffic
The CMO behind your next level.I see the whole thing. The opportunities, the friction, the pieces that aren’t quite talking to each other yet. I can hold your entire business in my head at once, untangle the complicated parts, and get to the thing that actually matters. Then I help you do something with it. Strategy, marketing, business thinking, execution. Whatever the moment calls for.
I work with women who aren’t interested in building ordinary businesses. You have a point of view. You’re building something you believe in, and you’ve already proven that it works. Now you want to see how far it can go. I bring the perspective and strategic thinking to help you expand without sanding down the thing that made it different in the first place.
You don't need more marketing.
You need to know what actually matters.
“I’m just amazed at how much we've leveled up our communications. It's making a huge difference.”
Selected WorkHere's what I’m known for.
11x ONLINE SALES
Made You Look Jewellery
Made You Look is a one-of-a-kind jewellery store with an established business that was ready to seriously grow online.
The Results
11× increase in online sales
$10K/month in online revenue within 3 months
7× increase in orders
25% increase in returning customers
The Work
Full marketing strategy
Campaign management and execution
Email marketing
Ecommerce strategy and optimization/CRO
Website migration and restructuring
Technical SEO and content strategy
Customer acquisition and retention
140% LIFT IN SALES
Scout Gifts & Home Goods
Scout is a beloved Toronto retailer known for its thoughtfully curated collection of handmade and locally sourced goods.
The Results
140% increase in sales
79% increase in average order value
32% increase in returning customers
The Work
Full marketing strategy
Campaign management and execution
Email marketing
SEO and PR strategy
Website rebrand and restructuring
Customer journey optimization/CRO
2x REVENUE & AOV
The Branches Yoga Studio
The Branches Yoga is a thriving community hub that was ready for a brand that reflected the business it had become.
The Results
2× increase in revenue
2× increase in average order value
67% increase in SEO traffic - a new stream of customers!
The Work
Full marketing strategy
Visual identity development
SEO strategy and information architecture
Website rebrand and restructuring
Creative direction and execution
Freelancer and external team management
“My only regret is not having hired you sooner.”
Hi, I’m Paulina15 years across marketing, management, and building my own businesses has given me a sharp eye for where numbers, visuals, and strategy converge…and where the next big opportunity lives.
I work with women who are building something formidable. My job isn't to fix anything. It's to spot what's ready to expand, and build the strategy to get you there.
When I'm not strategizing, you can find me lost in Fourth Wing, or down a rabbit hole on psychology, symbolism, and ancient civilizations.
Jill-of-All-Trades & Strategic Powerhouse
“The support that you’ve offered us has been invaluable to me. I might have given up without you."
Every Layer, Covered.Whether you need a full strategy overhaul or someone to own a specific piece, here's what I can offer.
Strategy & Leadership
Strategy & Direction · Growth & Revenue Planning · Quarterly & Monthly Planning · Business Restructuring · Product / Service Structure · Team Leadership · Project Management
Brand Management
Visual Identity & Brand Strategy · UX / Website Design & Maintenance · Content Strategy & Direction · Copywriting · Graphic Design
Growth & Conversion
Search Engine Optmization (SEO) · Information Architecture · Conversion Rate Optimization · Email Marketing
Data & Optimization
Monthly Reporting · Data Analysis · Ongoing Insights and Suggestions
Brand strategy. Visual identity. SEO. Email. Recruiting. Restructuring. Most people specialize in one. I've spent 15 years mastering all of it, so you don't have to bring in 6 people when 1 will do.
You've already built something remarkable. Let's figure out what it looks like when it gets even bigger.
You know what to do.
Get in touch